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The site laurieappelpsyd.com had the following on the homepage, "Therapy for Individuals, Couples, and Families." We noticed that the website said " Click Here to Schedule NOW! Laurie Appel, Psy." It also stated " Today you are one step closer to a new you where you feel empowered and on a positive path to growth and well-being. If youre looking for extra support and guidance through a challenging situation or youre just ready to move in a new direction in your life, I look forward to working with you to achieve your goals." The header had Laurie Appel as the highest ranking keyword. This keyword was followed by Psy.D, Therapist, and Psychologist which isn't as urgent as Laurie Appel. The other words the site used was Laurie Appel PsyD. Laurie Appel is also included but could not be seen by search crawlers.